SARA RIIS-CARSTENSEN

BRAND STRATEGY LEADER FOR LEGO, GIORGIO ARMANI, LUFTHANSA AND DE BEERS

Sara Riis-Carstensen is the strategic driving force behind LEGO’s rise to global brand dominance. She played a key role in transforming LEGO from a company without a defined brand strategy or brand department into the world’s most powerful brand (according to Brand Finance).

Throughout her career, which includes working with some of the world’s most iconic brands such as Carlsberg, Giorgio Armani, De Beers, and Lufthansa, Sara has earned recognition as a pioneer in brand strategy and marketing. In her lectures, Sara provides insights into the internal processes of brand transformation, drawing inspiration from her global career to inspire and empower leaders to create their own path to success. With an unwavering commitment to excellence and innovation, Sara Riis-Carstensen continues to redefine the boundaries of brand strategy, leaving a lasting impact on the global stage.