Poznato je kako NIVEA brine o zaštiti okoliša i nastoji poslovati na održivi način. Osim što koristi ekološki prihvatljive i biorazgradive zamjenske sirovine, nastoji i smanjiti upotrebu plastike i potrošnju vode.
U zelenoj Expo zoni predstavit će svoju Naturally Good liniju proizvoda. Ovi proizvodi, osim što su dobri za kožu, dobri su i za okoliš zbog biorazgradive veganske formule, a osim toga zapakirani su u bočicama od 97 % reciklirane plastike ili u reciklirani karton.
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