Već 19 godina radi u reklamnim agencijama, većinom na poziciji glavnog kreativnog direktora, koju trenutno obnaša u reklamnoj agenciji Imago Ogilvy. Sa svojim timom osvojio je gotovo sve najveće svjetske nagrade u oglašavanju, uključujući prvog kanskog Lava i prvi zlatni Euro Effie za Hrvatsku te je bio predavač i član brojnih svjetskih i domaćih žirija na festivalima oglašavanja. Uvršten je u knjigu The best od Adriatic Creative Directors.
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