Prof. Dr. Kai-Marcus Thäsler

UNIVERSITY OF HANNOVER, PROFESSOR OF DIGITAL MARKETING AND FAW GERMANY, DIRECTOR

Kai is Managing Director of Germany´s Outdoor Media Association (FAW, Fachverband Aussenwerbung e.V.) and Professor of Digital Marketing at the University of Economy and Management (FOM), Hanover. FAW is responsible for OOH measurement and -media currency and takes care of generic media marketing and political affairs. The subject of Kai´s scientific publications is research about data-driven marketing in public space. Kai is also a board member of the World Out of Home Organization (WOO).