Prof. Dr. Kai-Marcus Thäsler

UNIVERSITY OF HANNOVER, PROFESSOR OF DIGITAL MARKETING AND FAW GERMANY, DIRECTOR

Kai is Managing Director of Germany´s Outdoor Media Association (FAW, Fachverband Aussenwerbung e.V.) and Professor of Digital Marketing at the University of Economy and Management (FOM), Hanover. FAW is responsible for OOH measurement and -media currency and takes care of generic media marketing and political affairs. The subject of Kai´s scientific publications is research about data-driven marketing in public space. Kai is also a board member of the World Out of Home Organization (WOO).

Look at the other speakers

Ivona Čulo

SJEVER UNIVERSITY, ELLE HRVATSKA, MIXER.HR, ACTING HEAD OF THE DEPARTMENT OF COMMUNICATION, MEDIA AND JOURNALISM, DIRECTOR